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Al Abdulghani Motors Transforms Customer Experience with AI-Driven SAP Rise on Microsoft Azure

Mar 11, 2025

Innovative Cloud-Based System Enhances Efficiency, Service Speed, and Business Agility


Doha, Qatar – 11 March 2025: Al Abdulghani Motors, the authorized distributor of Toyota and Lexus in Qatar, celebrated the successful deployment of RISE with SAP on Microsoft Azure, marking a major milestone in its digital transformation journey. With built-in AI capabilities in SAP’s cloud-based ERP solution, the company is modernizing operations, enhancing customer experiences, and strengthening business resilience.

 

“With SAP RISE on Microsoft Azure, we are reimagining how we are operate-enhancing efficiency, optimizing processes, and delivering an even more seamless customer journey,” said Abdo Sweidan, Chief Operating Officer at Al Abdulghani Motors. “Our partnership with SAP and Microsoft empowers us to respond dynamically to industry shifts while maintaining our legacy of excellence.”

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