The event is a highlight of the British horseracing calendar and reflects Qatar's continued interest in being part of the international sporting calendar, as well as its long-standing relationship with Goodwood Racecourse.

The festival is known for being a prestigious event that attracts world-class horses and jockeys, as well as equestrian and fashion enthusiasts from around the world.

An official delegation from Visit Qatar is expected to attend, along with representatives from the Qatar Racing and Equestrian Club and key figures from the UK's tourism and horse racing industries. This year's event will also feature Qatari thoroughbreds, reflecting Qatar's rich equestrian heritage.

The 2025 edition will feature 13 group races, including three Group-1 events, along with curated daily experiences for guests.Visit Qatar has exclusive sponsorship of Group 1 and Group 2 races, including the Al Shaqab Goodwood Cup Stakes (July 29), the Qatar International Stakes and the Visit Qatar Sussex Stakes (July 30), the Qatar Nassau Stakes, the King George Qatar Stakes (August 1), and the Qatar Lillie Langtry Stakes (August 2).

Key areas across the festival, including the Richmond and Lennox enclosures, will be adorned with Visit Qatar branding, reinforcing the brand's presence throughout the event. Highlights of the sponsorship include a dedicated hospitality pavilion that showcases authentic Qatari culture and serves as a platform to connect with international partners and tourism industry players.

Visit Qatar's VIP Pavilion will host business partners, embassy representatives, Racing and Equestrian Club guests, as well as UK stakeholders and invited influencers.

The sponsorship aligns with Visit Qatar’s broader strategy to raise brand visibility in key international markets, strengthen ties with global tourism and sports stakeholders, and position Qatar as a leading destination for prestigious events.