beIN MEDIA GROUP (“beIN”) has renewed its strategic

partnership with SMC Group, which re-appoints the Riyadh based media solutions group as the

exclusive advertising media sales representative for the global media group in 23 markets across

the Middle East and North Africa (MENA) until 2027. The new agreement covers all beIN’s

premium 20+ sports and entertainment channels, including its flagship beIN SPORTS channels.

The renewal of the agreement was signed today during a signing ceremony held at beIN’s MENA

headquarters in Doha, attended by senior executives from both sides.

This partnership is testament to the successful collaboration between beIN and SMC, who have

been working together since 2022 to deliver cutting-edge advertising opportunities for local and

international brands across the region. It also represents a practical model of SMC’s vision for

building long-term strategic relationships based on performance and results, further strengthening

its position within the sports advertising sector.

Commenting on the renewed partnership, Mohammad Al-Subaie, CEO of beIN MENA,

said: “We are pleased to extend our valued partnership with SMC Group, a collaboration that has

become a cornerstone of our commercial success since the historic FIFA World Cup Qatar 2022.

Together, we have delivered innovative and engaging brand experiences that have reached

millions across the regio...