Virgin Active, a world leader in health and wellness, has officially launched its flagship ‘Social Wellness Club’ in the heart of Msheireb Downtown Doha. The opening marks a milestone for the Gulf’s wellness market, introducing to the region a revolutionary luxury ‘Second Space’ concept that bridges high-performance fitness, restorative recovery, and genuine community connection. The launch introduces a new dimension to this concept—where members can train, unwind, connect, and even find a quiet corner to work, blending fitness, recovery, and community engagement in a seamless, versatile environment.

“[Our] holistic approach to wellbeing is built on a simple truth: performance without recovery is short-lived. And health without community is incomplete. We want it to become a benchmark for social wellness in the region, built by a world-class social wellness business,” said Dean Kowarski, Virgin Active Global CEO.

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