Record teams, record runs, 2.1 billion cumulative viewership for Arab matches:
Jul 20, 2026
beIN SPORTS reveals historic viewership figures from the FIFA World Cup 2026™
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This has been a FIFA World CupTM like no other for Arab football – and the region has watched it like never before. With a record eight Arab teams competing at the expanded 48-team tournament, Egypt reached the Round of 16 for the first time in FIFA World CupTM history, while the Pharaohs and Morocco became the first two Arab nations ever to reach the last 16 at the same finals. Fans across the Middle East and North Africa (MENA) responded in extraordinary numbers, beIN SPORTS can reveal, with Egypt’s last-16 epic against Argentina drawing 192.6 million viewers – the most-watched of the tournament's 29 matches involving Arab teams – and Morocco’s quarter-final against France attracting a viewership of 151.6 million, according to independent audience measurement by Ipsos.
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