The activation aims to deepen engagement with the Family Reading Program (FRP), a structured initiative designed to support parents in building consistent reading habits at home, by offering families an accessible space to discover and enroll in the program directly.

Visitors to the booth will see this mission brought to life through a schedule of activities tailored for children and families. These include interactive storytelling sessions, reading challenges, creative literacy-based activities, and guided explorations of age-appropriate book selections. The experience is designed not only to entertain but also to show how reading can become a natural, enjoyable part of family life.

The Qatar Reads team will be present throughout the three-week period to provide guidance on the program’s structure, benefits, and enrollment process. Families will have the opportunity to subscribe directly at the booth, receive personalized support, and better understand how the program can strengthen their children’s literacy development and family bonds.

This effort builds on the strong engagement witnessed during the previous R...