Organised in collaboration with Spacetoon TV, the festival featured 10 themed zones and a daily lineup of live performances, competitions, and concerts. Highlights included special performances by prominent Arab musicians such as Kuwaiti singer Humood AlKhuder and Syrian artists Tarek Alarabi Tourgane and Rasha Rizk, Qatari singer Dana Al Meer, and singer Essam Sukkar which added to the festival’s vibrant and festive atmosphere.

The closing ceremony included a performance by local choir Rouh al Sharq and was followed by remarks from Hamad Al Khaja, Acting Head of Events and Festivals Technical Support Section at Qatar Tourism.

Commenting on the success of the festival, Al Khaja said: “The second edition of the Qatar Toy Festival has been a tremendous success, drawing 100.000 visitors and setting new attendance records. This year's festival was bigger and better, showcasing a diverse range of toy brands, mascots, performances, and competitions. Children of all ages enjoyed opportunities to learn, grow, and interact with their favourite toy brands. The festival’s success underscores Visit Qatar’s dedication to hosting a wide variety of events throughout the year, reinforcing Qatar’s status as a premier family-friendly travel destination.”

This year’s zones were broken into the following sections: Preschool, Girls, Boys, Anime, Family, Movie Land, Stage, F&B, Theming Area, and Retail. With 76 mascots and over 50 international brands, Qatar Toy Festival had entertainment catered to children of all ages and tastes. Brands participating included Barbie, Marvel, Naruto, to name a few, with new additions such as Mr. Bean and Barney.