Aug 03, 2026
Fans across the Middle East and North Africa set a new record as 245.4 million viewers made Spain's win over Argentina the most-watched broadcast in beIN SPORTS history
The FIFA World Cup 2026™ will be remembered as the tournament that rewrote the record books – and not only on the pitch. As the first 48-team finals produced the most goals ever scored at a World Cup™ (308), a record nine African teams in the knockout rounds, and a record eight Arab nations participating, fans across the Middle East and North Africa (MENA) set records of their own. beIN SPORTS, the region’s leading sports broadcaster, recorded a cumulative viewership of 6.2 billion across the 39-day tournament, according to independent audience measurement by Ipsos.
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