The new brand store, in its strategic location, marks a significant step in bringing the brand's innovative products—featuring the latest technology and AI-powered solutions—closer to consumers in Qatar.

The store offers an extensive range of Hisense products, including innovative smart home appliances, premium televisions, refrigerators, washing machines, and air conditioners.

The brand store opening event on December 8 was held in the presence of H.E. Mr. Cao Xiaolin, Ambassador of the People's Republic of China to the State of Qatar, the senior management from Hisense and Modern Home, and other distinguished guests from the press. This milestone symbolizes a shared vision to offer local consumers the opportunity to elevate their homes with cutting-edge technology and state-of-the-art appliances.

Commenting on the new store opening, Jason Ou, President of Hisense MEA, said: "We are delighted to open our second dedicated brand store in Qatar in collaboration with Modern Home. This milestone reaffirms our dedication to strengthening our presence in the Qatari market, where we see significant potential for growth and innovation. This new store offers customers an opportunity to experience Hisense’s latest AI-driven solutions firsthand, from smart home appliances to premium televisions, all thoughtfully designed to enhance modern living."

Addressing the partnership, Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding, said: "Our partnership with Hisense reflects a shared vision of bringing world-class technology and innovation closer to our discerning customers. Following the success of our first store in Lagoona Mall, this new location further enhances our mission to provide unparalleled access to cutting-edge products that elevate everyday living and redefine the smart home experience."

This opening marks a significant step in Hisense’s broader regional growth strategy, which includes key milestones such as the establishment of an R&D center in Dubai, a factory in Egypt, and partnerships with globally renowned sports organizations. Hisense has cemented its reputation as a leader in the technology and sports sectors by becoming the first Official Partner of the FIFA Club World Cup™ 2025, renewing its sponsorship of UEFA Euro 2024, and maintaining a strategic alliance with Real Madrid. These efforts emphasize Hisense’s vision to connect with consumers through impactful global initiatives and innovations that resonate with diverse audiences.

As the official distributor of Hisense in Qatar, Modern Home reiterates its commitment to the economy and community by bringing state-of-the-art brands, products and solutions. Through its new brand shop on Al-Rayyan’s Al Shafi Street, Hisense invites visitors to discover the latest technological advancements and experience a world of smarter, connected living.